Oliver Weibel has been named the new Market Manager Canada for Switzerland Tourism.

Weibel will take over his new role on Nov. 1, 2022, succeeding Pascal Prinz who moves on to become Manager Global Accounts for Switzerland Tourism on Oct. 1, 2022.

Reflecting on his tenure in Canada since 2017, Prinz shared, “My big dream came true. It’s been an honour to represent Switzerland and Europe in Canada for the past 4.5 years. My heart is full of gratitude for all I have learned and the wonderful people I have met. Thank you for being open and giving me a chance! You have made me a better human being. I’m proud to say that I will always remain “Canadian” for the rest of my life. I will miss Canada’s people, passion for sports and spirituality, and self-deprecating humour.”

And he continued, “Canada is a great country standing up for tolerance, multiculturalism, and mutual respect. During the first two years of my assignment, we could achieve record growth and overtourism became a big topic. Then the pandemic hit, and we lost 90% of our business and borders closed. I’m proud of how as a ‘Team Europe,’ we have navigated this crisis in Canada and that people are now able to travel again. Travel is the best education there is!”

At Switzerland Tourism, Weibel has been part of the accommodation and hospitality marketing team in Zurich since 2017.

“I wish my successor Oliver Weibel all the best and an excellent start,” added Prinz.




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