TTC Tour Brands prioritizes partnering with indigenous organizations, guides and reservations to support the preservation of their native lands, traditions and cultures.

Some of the company’s best-known brands, including Trafalgar, Contiki, Insight Vacations and Luxury Gold have introduced new travel experiences across global itineraries that support Indigenous-owned businesses and allow travellers to learn from Native people about their history, communities and culture.

These conscious travel activities, known as MAKE TRAVEL MATTER, Experiences, include visits to Indigenous reservations, demonstrations on how to identify and use the medicinal properties in plants that have been passed down for generations, traditional tobacco ceremonies, dance, storytelling and more.

Says Melissa DaSilva, President, TTC Tour Brands, North America: “Learning about Indigenous cultures not only gives travellers more of an appreciation for the traditions that have influenced our lives for thousands of years but also supports those who work so hard to keep these cultures alive and make huge contributions to the tourism industry as a result.”

Here’s a snapshot …


New for 2023, global guided vacation company Trafalgar, brings travellers on a unique visit to the Rosebud Sioux Tribe Reservation and meet with the Lakota Youth Development, a program that aims to connect youths in the tribe with their native culture and lifestyle. On National Parks & Native Trails of the Dakotas, guests will enjoy a traditional Lakota meal with a host from the reservation for a Be My Guest experience where travelers will learn about and taste the ingredients from their native land that Lakota ancestors have lived on for thousands of years. Following the meal, travelers will embark on an Indigenous plant walk to learn more about the medicinal and ceremonial properties of wild edibles and the longstanding idea that every plant has a purpose.


Contiki, the social tour company for 18–35-year-olds, is striving to ensure travellers get a variety of perspectives on Indigenous culture by prioritizing the voices of the Warrior Women of Sturgeon Lake Cree Nation. On Canada and the Rockies, travelers will be invited to a fireside chat on traditional First Nation land that is now part of Jasper National Park. There, Warrior Women’s Matricia will share details of her culture, experience as a musician and time spent teaching the traditional craft of making of drums, leather binding, moccasin and traditional mitten making and more. She’ll also teach travelers about the local flora through the lens of the Indigenous people that call the land home.


New for 2022 and the first time the Abegweit Mi’Kmaw Nation has partnered with a tour operator, premium tour company, Insight Vacations, is showcasing the longstanding ceremonies of a Canadian tribe on Prince Edward Island. On Landscapes of the Canadian Maritimes, travelers will visit the Abegweit Mi’Kmaw Nation, a small First Nation dating back 10,000 years according to oral tradition. During the visit, guests will experience an authentic smudging ceremony, honor song and dance plus learn about the Seven Sacred teachings.


On luxury tour company, Luxury Gold’s Inspiring Australia itinerary, travellers will embark on an aboriginal walking tour through historical neighbourhood, The Rocks in Sydney to learn The Dreamtime, the important features of Aboriginal spiritual beliefs and existence.

TTC Tour Brands, along with the The Travel Corporation’s non-profit TreadRight Foundation, continue to support Indigenous-owned business and non-profits in order to elevate the voices of the Indigenous community and provide travellers with a full and authentic experience when traveling to destinations with a deep native history, which in turn preserves these ancient cultures.

Sydney, Australia’s The Rocks neighbourhood

More details about how these organizations are amplifying authentic Indigenous voices from the TreadRight Foundation here:

“As leaders in travel, it’s important that our conscious travel experiences offer opportunities to both support and learn from native cultures that have shaped and protected our planet with histories deeply rooted in nature, all throughout the world,” says DaSilva.

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