However, JetBlue will be competing with other U.S. airlines as well as Canadian airlines, including Air Canada, WestJet Airlines and Flair Airlines, that either offer direct flights to other New York airports or through connections to JFK.

JetBlue is growing beyond the U.S. with more than 30 international destination in over 24 countries.

Royce Chwin, CEO of Destination Vancouver, says the new direct service means easier access from an important East Coast market as the city rebuilds its tourism economy.

The daily evening and return red-eye flights will be on Airbus A320 aircraft.

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